Stop renting your leads.
Own them.
Checkatrade, Bark and MyBuilder sell the same lead to four firms at once — and tie you in for a year. OwnLead builds you your own lead-generating website, runs it for you, and you keep 100% of every enquiry. No per-lead fees. No contract.
// Your site, working around the clock
Built by a tradesman.
Not an agency.
I'm George. I'm a tradesman, same as you.
I run a bathroom and plumbing business in Dartford, Kent. Real jobs, real customers, the same VAT returns, the same quiet-month worry about where the next job's coming from. I've been doing it for years, and I know the grind from the inside — because I'm still in it.
For a long time I did what everyone does: paid the directories for leads. Leads that got sold to three other firms at the same time. Leads I paid for whether I won the job or not. Tied into a contract that kept charging when the phone went quiet. I was building their business, not mine.
So I built my own website — one that actually brings the work in. No middleman. No per-lead fees. My enquiries, mine to keep. And I used AI to do it, and to run it, so it didn't eat my evenings.
It worked. The phone rang with my leads. And other trades started asking me to build them one.
That's OwnLead. I'm not a marketing company in a glass office that's never held a tool. I'm a trade who got fed up renting leads, did something about it, and now does the same for other trades — using the exact tools I built my own business on.
You're paying every month for leads you don't even own.
The directory model is built to work for the directory. Here's the same money, two completely different outcomes.
Renting leads
- The same lead is sold to 3–5 of your competitors
- £5–£40 per lead — even the ones you don't win
- 12-month auto-renewing contracts
- The bill doesn't stop in quiet months
- You build their brand. You own nothing.
Owning leads
- Every enquiry comes to you — and only you
- No per-lead fees, ever — one flat monthly price
- No contract — leave any time on 30 days' notice
- AI chat, quote builder & follow-up working 24/7
- You own the domain, the data and the brand
You should own your work. Not rent it.
Here's what I believe, plainly: the work that comes to you should be yours — an asset you own, not something you rent month after month and lose the moment you stop paying.
The big directories have it backwards. They take your money, sell the same enquiry to your competitors, lock you in for a year, and keep billing when you're not even busy. You do the graft; they own the pipeline. It's a good deal — for them.
OwnLead exists to flip that. Your own website. Your own leads. No lock-in. You own it.
And there's a second thing I believe: AI shouldn't be something you're scared of or have to learn. It can't replace you — nobody's plumbing a bathroom or rewiring a house through a screen. But used right, quietly, in the background, it wins you work while you're on the tools. It can put a one-van trade ahead of firms ten times the size. Most of the trade hasn't caught on yet. That's the edge — while it lasts.
So the goal is simple: get you off the directory treadmill and onto something you own — and do all the technical and marketing graft for you, so it saves you time instead of adding to the list.
Stay on the tools. We'll run the marketing.
You haven't got time to manage a website, chase enquiries, or learn how to use AI. That's the point — you don't have to. We do it, and it gives you time back, not another job.
It's relief, not another thing on your list.
The best trades are the busiest — and the last thing a flat-out electrician or builder needs is homework. So OwnLead is genuinely done-for-you: the build, the leads, the follow-up and the monthly report — plus managed Google Ads if you choose to add them. You just take the calls and do the work you're good at.
No dashboards to learn. No content to write. No "quick favour" that turns into your evening. Your phone rings; you stay on the tools.
See the hands-off plan- Send a few details & photos, once
- Take the calls that come in
- Do the work you're great at
- Building & hosting the site
- Capturing & chasing every lead
- SEO & Google Business setup
- Updates, fixes & the monthly report
Here's exactly what the site does.
Every OwnLead client gets this same kind of monthly report — enquiries, where each lead came from, and the real return on ad spend. This is from GWS Bathrooms, the site that started all this.
Enquiries monthly & running total
Where leads came from
Google Ads — 14-day test 24 May – 6 Jun
A real lead machine — not just a website.
The cheap builders hand you a contact form and wish you luck. This is built to generate enquiries and capture them — automatically.
Your own website
A fast, modern, mobile-first site on your own domain — configured to your trade, services and the towns you cover.
AI quote builder
Visitors answer a few questions and get an instant indicative price — so the serious ones reach out and time-wasters don't.
AI chat assistant
Answers questions and captures details 24/7 — even when you're up a ladder or asleep. Trained on your services.
CRM + auto follow-up
Every lead lands in one place and gets an automatic SMS/email follow-up — the fortune's in the follow-up, done for you.
Monthly report
The dashboard above, in your inbox every month — traffic, enquiries, lead sources and ad ROI. No black boxes.
SEO + Google setup
Town pages, schema, indexing and your Google Business Profile linked up so people searching locally actually find you.
A website is the base. Here's what wins the work.
We'll give you the best platform we possibly can — but a site on its own only takes you so far. Three things turn it into a phone that rings. Some are your job, some are ours, and we'll always be straight about which.
A Google Business Profile
For local "near me" searches this is often the biggest source of free work — the map that sits above the normal results. You'll want one set up and kept active.
Your job — or we set it up (one-off fee)Real reviews, from real customers
Reviews win trust and push you up the local rankings. They have to come from people you've genuinely worked for — we'll never invent them, and we'd warn you off anyone who would.
Only you can — we won't fake itGoogle Ads
The fastest way to get in front of people searching right now, while your reviews and SEO build underneath. We set them up, run them, and tie every click to a real booking.
We run it — optional ads subscriptionDo all three and the platform earns its keep. Do none and even a brilliant site stays quiet — like a shop with no signage. We'll always tell you the truth about what it takes — and we'll never promise you a flood of leads, because nobody honest can.
AI won't replace you.
The trade who uses it will get ahead.
Nothing replaces a tradesman's hands. But the trade who puts AI to work now — their own lead-generating site, an assistant answering enquiries day and night, follow-up that never forgets — quietly gets ahead of the one who's still waiting to see what happens.
This isn't theory. I'm a working tradesman who used exactly this toolchain to build my own job-winning site and this business. I'm the proof it works — and I'll set the same thing up for you.
No hype, no earnings promises — just a system built to win work, and an honest heads-up: this is an edge now because most of the trade hasn't moved yet. That won't last forever.
How the edge actually shows up
"While the other firm's enquiry sits unread till the weekend, yours is already answered, priced and followed up."
- Replies in seconds, not days — you win the ones who message five firms at once
- An instant quote filters out time-wasters before they reach your phone
- Follow-up that never forgets the quote you meant to chase
Is this for you?
We'd rather be honest about who we're for than sign everyone up. Here's the quick gut-check.
This is for you if…
- You're an established trade — electrician, builder, roofer, plumber, landscaper, kitchen/bathroom fitter — who wants to own your pipeline
- You're already paying for leads and sick of it
- You know you should have a proper online presence but can't face sorting it
- You'd rather be on the tools than fiddling with marketing
Probably not, if…
- You just want the cheapest possible brochure site
- You're happy doing your own marketing — there are £20-a-month builders for that
- You want a quick logo-and-a-page, not work actually coming in
One monthly fee. Cancel any time.
Less than most trades already hand Checkatrade — except here you own everything and keep every lead.
Free build with any care plan (normally £499)
Take any plan below and the £499 build fee is waived. First 5 trades only. (3-month minimum applies.)
- Hosting, security & backups
- Uptime monitoring & analytics
- AI chat assistant
- All bug fixes free
- One small update / month
- Everything in Starter, plus:
- AI lead capture + CRM
- Automated SMS/email follow-up
- Actively-managed SEO + weekly tracking
- One content update batch / month
- Everything in + Leads, plus:
- Managed Google Ads, run for you
- Adjusted & optimised weekly
- Priority support & more frequent updates
- Quarterly strategy call
Work out your price in seconds.
Everything's a set price — no "call us for a quote". Pick what you want and the total updates as you go. (It's the same instant-pricing idea we build into your site.)
Heads-up on ads: you pay Google directly for the ad spend — we never run your budget through our card. We tie every click to a real booking so you can see exactly what it returns.
Own your domain, data & leads · 3-month minimum, then month-to-month · 30 days' notice to leave.
Prefer to own it outright?
Not into monthly fees? We'll build your full site from our proven template with your photos and details, then hand you the finished files — yours to host and run however you like.
One-off, no strings. It doesn't include hosting, a domain, the live AI lead tools, management or ongoing updates — you take it from there, and what you do with it is up to you. (Most trades take a care plan so we host it, keep it accurate and bring the work in.)
Live in about two weeks.
Send your details
One short form: your services, the areas you cover, a few photos and reviews. That's your bit done.
We build it
Your proven template is configured to your brand, with the AI tools, CRM and SEO all set up — then you review it on a private link.
Go live
Domain connected, Google Business linked, lead capture switched on. We walk you through it.
Leads & reports
Enquiries land in your CRM, follow-ups fire automatically, and your report arrives every month.
If your phone isn't ringing, you should be free to walk.
We keep clients because the work comes in — not because they're trapped in a 12-month deal. So there isn't one.
You own your domain, your data and your leads. There's a short 3-month minimum to cover the build, then it's month-to-month. Leave on 30 days' notice and you take your domain and a full export with you.
And we'll never promise you'll be "number one on Google" — nobody honest can. What we promise is best-practice SEO, real ads with provable returns, and a system built to win you work.
The questions every trade asks.
You own your domain, all your content, and every lead and customer record — provided as a full export any time you ask. We host and maintain the site code, which is how bug fixes stay free and updates reach you fast. If you ever want to take the build itself, there's an optional one-off code buyout — a fair, clean exit.
No long-term contract. There's a 3-month minimum to cover the build cost, then it's month-to-month. Cancel any time with 30 days' notice — no penalty, no drama.
They rent you shared leads — the same enquiry goes to several firms, you pay per lead win or lose, and you're tied in for a year. With OwnLead it's your own site and your own leads, one flat monthly fee, no per-lead charges, and you can leave whenever you like.
Not in the slightest. You send a few details and photos; everything else is done for you. Leads arrive by text and email, and your monthly report is plain English. If anything ever needs changing, you message one place and it's handled.
Anyone who promises a #1 ranking is not being straight with you — Google doesn't sell guaranteed positions. What you get is proper best-practice SEO, local town pages, a linked Google Business Profile, and optional managed ads with returns you can actually see. Real systems and effort, not empty promises.
No. Plenty of trades do well on the site, a good Google Business Profile and local SEO alone. If you want more work coming in faster, managed Google Ads is an optional add-on — and you pay Google directly for the ad spend; we never run your budget through our card.
Usually about one to two weeks from the point we've got your details, photos and sign-off.
Up front, about 20 minutes — a short form and a quick chat — plus a look over the finished site before it goes live. After that, close to none. The whole point is to save you time, not add to your workload.
Your trade and services, the areas you cover, a few photos of your work, your contact details, and a quick confirmation of anything we'll state on the site — your services, areas, prices and any qualifications or registrations.
Hosting, security, backups, all bug fixes, the AI chat assistant and a monthly report — on every plan, including Starter. + Leads and Growth add lead capture and CRM, automated follow-up, a content-update batch and actively-managed SEO; Growth also includes managed Google Ads. See the Pricing section for the full breakdown.
It's real — the £499 build fee is waived when you take a care plan, for the first 5 trades only. There's no catch beyond the standard 3-month minimum on the care plan. It's a launch offer; once the slots are gone, they're gone.
No. While you're with us, we won't build a site for another business in your trade within 5 miles of you — your patch is your patch, and it's written into your contract. We're happy to work with the same trade further afield, and with other trades nearby.
Easy — the + Leads and Growth plans include a content-update batch each month (new photos, tweaks, a new service), and Starter includes one small update a month. Bigger pieces of work we'll quote up front, so there are no surprises.
Straight to you by text and email the moment someone enquires, and they're stored in one place so you can see them all. We build in a backup so a lead can't get lost.
Tell us — we'll work on it, and there's no contract trapping you. We'd rather fix it or part on good terms than have you stuck. We're honest that no one can guarantee a flood of work, but the whole system is built to win it, and we'll show you the numbers every month.
You keep your domain and get a full export of your content and customer data. We wind things down gracefully and point you in the right direction — no site suddenly vanishing on you. An optional buyout lets you take the build itself if you want it.
Yes — we handle it properly and in line with UK data-protection rules, and you can have it exported any time. See our privacy policy for the detail.
Yes — we can connect a domain you already own, or sort a new one for you, registered in your name so you're the legal owner.
A simple monthly subscription by card, handled securely through Stripe. No setup faff.
Get your own leads. Free build with any plan.
Stop paying for leads sent to four other firms. Claim one of the five free-build slots and own your pipeline instead.
- No obligation — it's a chat, not a hard sell
- Built by a working tradesman, not an agency
- We only take non-competing trades & areas
Got it — thank you.
Your enquiry is in. We'll be in touch within one working day to talk through your slot. Keep an eye on your inbox (and your spam folder, just in case).